Special Speech


May 21, 2008

Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?

Filed under: Web Of Marketing — admin @ 9:38 pm

AS a SEM Expert, I have personally seen many clients investing their huge sum in Search Engine Optimization and PPC campaigns. To my surprise, these companies survived hardly a year or two.

I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.

I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing “High Investments and low Returns”.

This is a normal phenomenon to lose business and this happens because people are not very experienced with the Search Engine Market. When, I personally studied their businesses and matched keywords, I found that the keywords are common. The search results for the keywords are very high! But what is the conversation ratio of the keywords?

So, I am personally asking all of you who are reading this article.

Are you facing the same problem? Then, you are in the right place to solve your problem.

Case 1: High Impressions and High CTR but Low Conversations Ratio -

For Instance take “SEO” as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?

The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.

WHY ??

“SEO” is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….

The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.

If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.

Classification of Campaigns:

  • Advertising

  • Promotion
  • Marketing

    Before Starting a campaign, clearly focus on the type of campaign you to want to handle

  • If it is just to advertise your company or products (Advertising Campaign)
  • If it is it just to promote your business or products (Promotion Campaign)
  • If it is just to sell and market your products or services (Marketing Campaign)

    Based on the above-mentioned 3 campaigns focus on the keywords varies, and requires special skill and analysis.

    Case 2: High Impressions but Low CTR and Low Conversations Ratio -

    In the second case, I have noticed, very high impressions for particular keywords but low Click Trough Rate and a very low Conversation ratio.

    The concept is general for commonly used keywords.

    This happens when a web user, who is looking for “SEO” information, visits the website. But, when he finds information relating to the SEO Services, he just skips the website.

    So being specific, in choosing the keywords is the key to conversion.

    Before you start a Campaign focus on the goals of your business and plan accordingly to maximize your profits.

    *When you plan to invest $1 in SEM believe in $1000 Returns.

    For more information and free consultation, please fell free to contact me.

    (e-mail ID: gnan.sunder@gmail.com)

    Search Engine Optimizer, PPC Expert & Online Marketing Consultant

  • Acne: then the Former Acne Patient Said “Thank God for Facial Massaging”

    Filed under: Be A Beauty — admin @ 9:07 pm

    With the marketers of various acne products out there to make a buck at the expense of nave acne patients, one step that very well could help clear the skin and delay the aging process is right there literally at your finger tips.

    It’s called facial massaging and for me, a former acne patient, it works.

    Now friends, I suffered from acne.

    Actually the statement above will be an understatement. It devastated and almost annihilated me. What didn’t I try: Proactiv, Neutrogena, Clearasil, Dermatologists? You name it, this writer tried it. Well, not everything, cause I couldn’t afford plastic surgery, not on a $11 per hour salary, but I was saving up for it though…honestly, the phone number is still highlighted in the phone book.

    During my years with dealing with acne, especially toward the end as an adult, I simply had to find something, anything to get this problem off or else…

    Well, thank God I stumbled on Facial Massaging and combined with a proper diet and other common-sense tips, within 72 hours or less, there was a permanent and drastic improvement in my skin condition.

    I humbly share the facial massaging steps with you so if you suffer from acne, you could look into them as part of a drug-free, yet simple BUT extremely effective means of treating your acne.

    Facial Massaging Steps:

    1. Wash your hands, especially your fingertips, thoroughly.

    2. Now with your thumbs firmly gripping your jaw-line, proceed to pressing with the free four fingers the upper jaw line working from the center outwards.
    Do 2-3 sets pressing firmly.

    3. Now press the areas directly above the jaw line in the same center-going- outwards-direction firmly 2-3 times.

    4. Do this working upwards till you reach the forehead line. If done correctly you should see little specks of dead skin on your face.

    5. In a feathery motion, pinch at the entire face for as long as you desire (1-2 minutes) using all the free fingers in firm actions grasping the skin.

    6. Now, in a downward-scraping motion using the finger tips, rub the jugular veins located at the sides of the neck (6-8) times, and then massage the outer part of the chest right next to the armpits in a firm circular motion ensuring you breathe deeply as well. According to the Egyptians (and from my own experiences) this simple procedure has a marked effect on alleviating bags and crow’s feet from the eyes and directing the flow of toxins away from the face.

    7. Wash your hands with soap and rinse the face with cool water only-gently but firmly.

    8. Wipe your face dry with a paper towel (or a towel you use only for your face and nothing else. Keep this towel in an exclusive location and wash it every other day).

    Now, for an external acne treatment regimen, this procedure is quite effective. Combined with such internal acne treatment procedures based on a proper diet of your Juicy fruits, some roots and leafy vegetables and if desired (although highly recommended) occasional juice fasts or exclusive mono-meals of seasonal fruits, facial massaging will be very useful as a means of controlling acne (and delaying facial aging as apparent in crows feet and wrinkles) from the outside.

    I must add, when performed correctly, it does enhance facial tone and structure not unlike costly plastic surgery. So, put your fingers to work and lovingly massage and sculpt your face with facial massaging while all the while becoming acne free starting today.

    Here’s to a clearer skin naturally.

    Foras Aje is an independent health researcher and founder of Bodyhealthsoul.com

    For more information on Acne Treatment stop by his website today.

    Foras Aje - EzineArticles Expert Author

    What You Need to Know before Taking out Your First Payday Loan

    Filed under: Fortune — admin @ 8:31 pm

    Before you apply for a payday loan, take time to research this
    process and related information, especially if this is your
    first time entering the world of payday loans. A payday loan is
    just like any other loan, except it is generally on a smaller
    scale. Payday loans accrue interest, so they will become more
    costly the longer it takes you to repay the amount in full.
    Also, there are a variety of associated fees and costs charged
    by payday loan companies, so be completely aware of this amount
    before you apply.

    The more important thing to know when dealing with any payday
    loan is the interest percentage charged. Be sure to visit
    competing companies or payday loan websites such as BasicLingo.com > in order to find the best possible rate for your loan. As
    with any type of loan, you should be sure to ask the necessary
    questions before you apply for a loan.

    When you take out your first payday loan, you should be sure to
    bring all the necessary information, including employment
    information, photo identification card, and your most recent pay
    stub. This information is essential for withdrawing a payday
    loan, although there are other methods to apply for a loan if
    you lack information other than your employment and monthly
    income.

    Before you apply for any payday loan, especially if it is your
    first loan, be sure to carefully rethink the amount of the loan.
    This is critical, since many first time loan applicants withdraw
    an excessive amount of money simply because it is offered. This
    is incredibly risky since you will likely be pounded with
    interest and other charges when the loan needs to be repaid.

    Remember, payday loans should only be used in the case of
    emergencies or unexpected bills. Do not fall into the
    potentially harmful trap of taking out a loan month after month
    in order to pay your regular bills.

    Top 10 Buying Guides For Shoppers

    Filed under: Plugging — admin @ 6:05 am

    One of the best things about the internet is how easy it is to
    get information. For shoppers it is a godsend, you can find
    almost anything online. There are buying guides for every
    product.

    Some are easier to find then others. Type your product into a
    search engine and you will find many sites. A trick to find
    better results is to type your query inside quotation marks.
    “baby shampoo” will return pages with that exact phrase.

    Remember people can write anything online so it may or may not
    be true, so take buying guides with a grain of salt. There are
    some fantastic consumer sites with great information. Take your
    time and do some surfing, it is definitely the smart way to
    shop.

    Get exactly what you want the first time. Never before have you
    been able to do so much comparing and studying up on anything.
    You can find the best price and also read some reviews for a
    better idea about your purchase right from home.

    Here are 10 great Buying Guides to get you started:

    Computer Stuff - http://reviews-zdnet.com.com/

    Car Advice - http://www.edmunds.com/advice/

    General - http://shopping.yahoo.com/

    General - http://products.consumerguide.com/

    Home Theater -
    http://www.audioholics.com/showcase/systemguide/index.php

    Digital Cameras -
    http://www.hp.com/sbso/buyguides/pg_digital_cameras.html

    Laptop Computer -
    http://www.galttech.com/research/computer-reviews/laptop-buying-g
    uide.php

    Diamonds -
    http://pages.ebay.com/buy/guides/diamonds-buying-guide/

    Outdoor gear - http://gorp.away.com/gorp/gear/gear_gui.htm

    Mom Tested Baby Buying Guide -
    http://www.parenting.com/parenting/shopping/channel/0,19766,,00.h
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