Special Speech

Copyright 2005 Rok Hrastnik

As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.

Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, “only 12 percent of the blog reading audience said it used RSS always or often”.

If you’re delivering your blog content only via RSS, you’re missing out on about 80% or more of potential regular readership/followship.

THE KEY BLOG PROBLEM

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That’s why it’s crucial to provide a “best of”, a helping hand to guide your readers to the “must-read” content you publish … and delivering this content either as a standalone “blog-zine” or as part of your regular e-mail newsletter.

WHAT SHOULD YOU DO?

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your “top blog posts” for those that are still not in to RSS.

Don’t do just one channel, do both.

E-mail is still the #1 end-user content delivery channel … whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.

THE CHRIS PIRILLO EXAMPLE

Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.

But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn’t stopping him from using or promoting either RSS or e-mail.

COMPARING BLOGS, E-ZINES, E-MAIL AND RSS

If you’re reading this article and thinking that blogs are actually “beyond e-mail”, just consider the following reality.

RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are “personal” conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

A typical e-zine might include:

- an editorial;
- a leading article, representing the prevailing topic of a specific e-zine issue;
- supporting articles, clearly structured to show they are secondary to the leading article;
- links to “best of” blog posts in the given timeframe;
- links to the most relevant forum topics and posts;
- a news section;
- a featured client case study;
- different advertisements (banner ads, textual ads, advertorials etc.);
- a featured consultant;
- a Q&A section;
- a featured whitepaper;
- etc.

Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that’s not to say that blogs are in any way inferior to e-zines, they’re just different. And businesses need both, and they need to deliver both via RSS and e-mail.

Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa2

An ideal lawyer will not just have a string of impressive credentials or gold lettering on his door. He or she will be caring, concerned, and devoted to their work. You need to think carefully before laying your trust in a lawyer after all in some cases your life, future, money or property will be in his hands.

Apart from doing extensive research to short list possible lawyers you must ensure that there is not conflict of interest, that you understand everything the retainer agreement states, and that you have checked the references and details regarding the practice.

You will know the lawyer you have chosen is the perfect one if:

1. He makes an effort to spend time to understand your case himself. He will not assign a legal assistant to take facts of the case down.

2. From experience and knowledge he will know what is relevant and what is not. He will set aside and ignore irrelevant facts, opinions, and personal emotions that cloud the case on hand.

3. He will insist that the footwork for the case be done thoroughly. All facts must be checked for accuracy and solid arguments jotted down with backing of earlier rulings.

4. He will not just focus on the problem at hand but examine the problem from all sides. This will create a complete picture highlighting all factors of relevance and the different ways one can approach the case.

5. He will use his foresight and anticipate moves by the opposition or opinions of the jury or judge and plan way ahead. Like a master chess player he will plan the case not by the day but by many hearings ahead.

6. He will not waste time beating around the bush or create verbose statementsmany words strung together which look impressive but mean nothing. He will insist that the case and its arguments be clearly stated.

7. He will be self-disciplined, thorough, and self confident. Courteous at all times he will respect you as well as all the staff who work for him.

8. He is recommended by not just his friends and relatives but by other professionals of good standing and from his field.

9. He will not just present to you his victories but be happy to tell you why and how he lost certain cases.

10. He will lay the cards on the table and tell you clearly whether your case stands to win or loose. He will not claim that winning is guaranteed. He will be honest and upfront about his opinions and advice.

The bottom line is that the lawyer must be worthy of your trust. Use your inborn instincts and don’t go by the lawyer’s good looks or fancy car or office. After all it is competence in law and in court that is of essence to you.

Everyone worries about taxes and looks for ways and means of reducing the tax burden. When you have a small business of your own you must up date your knowledge of tax laws that pertain to “small businesses.” As a business owner you must understand clearly about accounting systems and tax planning. Sit down with your accountant and plan on ways of maintaining business expenses, filing receipts, planning on “tax saving” investments, and a strategy for running the business in the most beneficial way.

Did you know that:

1. According to law you can reduce your tax liability by hiring family members to carry out work in your business. Pay your children and spouse to perform assigned duties. This way you can shift from higher tax rates to lower ones.

2. Consider hiring independent contractors instead of employees. You will save on payroll taxes. However ensure that you meet the IRS’s criteria.

3. Think about “deferring income” postpone receiving money to January instead of December. This means that payments received will be up for “tax” calculations a year away. However ask your accountant’s advice as the benefits are dependant on profit and losses for the year and your corporate legal structure.

4. Take advantage of tax deductions allowed for charitable donations. Make donations in November or December instead of January so that you can include the donations for tax deductions in the current year.

5. Maximize your expenditure on equipment and office supplies. Buy in advance for a quarter and use the tax deductions allowed in the current fiscal year.

6. Include expenses of business related travel in the current year.

7. Pay all bills due before the end of the year. Payment to cell services, rent, insurance, and utilities related to the business can be included for accounting and applicable tax waivers.

8. Plan a retirement plan and make payments before the end of the year. This will reduce your income for the year and proportionately the tax due. Be sure to check on the limits. Plan a feasible and beneficial strategy with your accountant.

9. Be sure to deduct from your taxable income money paid to licensing fees, businesses taxes, and annual memberships to businesses related organizations. Be sure to deduct interest paid on borrowings for running the business and related fees. Insurance premiums paid to insure the business office and machinery are eligible for tax deductions. Make a list of your memberships and check which ones are eligible for tax deductions.

10. Check whether you have deducted management and administration expenses as well as money spent on maintenance and repairs of equipment.

Decide whether a cash accounting system or accrual one will benefit your business. The tax deductions are different depending on the system you use. When setting up your small business take the advice of a tax and accounting professional as to which accounting system would be most suitable.

Paul Wilson is a freelance writer for http://www.1888Discuss.com/legal-advice/, the premier REVENUE SHARING discussion forum for Legal including topics on legal advices, information, lawyers, laws, tax, insurance and more. He also freelances for the premier Taxes Article Submission Directory site http://www.1888Articles.com/taxes-articles-44_4.html

Vibrators will probably be difficult to use into a partnership Some folk will discover the introduction of sex aids In a blissful relationship nerve raking & it could bring up questions such as “am I hot enough”? Yet vibrators will often be a stunning & satisfying experience & sexual aids also help to build closeness between you and your wife.

Figuring out which vibrating toy to choose will be an adventure. A time where you and your girlfriend can sit down and discuss about what you together want out of the affair & choose a vibrating toy together that meets both of your needs. Do not go straight in for the heavy weight massive sexual aids, just start off slow.

Once you and your partner have chosen a vibe & have had the delight of opening your new sexy toy both of you need to set the mood. Soft lighting & light music are the perfect platform to start off any sexual experience. Make the time special, unplug the radio, turn off the DVD player & focus fully on your wife. Huge sensual stimulation before bringing out the sexual toy is a great idea. Romantic and loving strokes increases the sexual sensations & helps towards a relaxing and satisfying event. For those who want double the pleaseure try sex with Double Ended Dildos.

And don’t forget to get into the zone, have tons of fun & enjoy it.

The most important tip…EVER!

Make sure that you always think of your audience - when preparing your talk, writing it and presenting it. Put yourself in the audience’s position at all times and your presentation will go with a swing. Remember your audience does not want to know how marvellous you are, or how brilliant your product is. What they do want to know is something that will help them. Find out what your audience needs to know first and your presentation will be bound to succeed.

The second most important tip…EVER!

When you prepare your presentation do not include any bullet points or text whatsoever. All your slides should be pictures, illustrations, charts, cartoons etc. That way your audience does not have to read anything and can concentrate on what you are saying. Equally, if you lose your way in your presentation it is not obvious - with text, the audience knows you’ve made a mistake!

The third most important tip…EVER!

MOVE! Whenever you are presenting make sure you move. Animation helps your audience and it helps you. Movement stops your muscles from tensing and also puts extra air into your lungs. When you move you relax. When you relax you perform better. So don’t be static, get moving!

Use flow charts

If you need to demonstrate the way a project is proceeding or how you plan to achieve something, use a flow chart rather than a list of bullet points. This way you can make the flow chart visual, using icons and symbols.

Avoid too much colour

Try not to make your slides loo like an explosion in a paint factory! Too much colour will be distracting. Try to use ‘complementary’ colours which you’ll find opposite each other on the ‘colour wheel’ found in most software packages that can produce slides. For instance, you’ll find that yellow is opposite red on the wheel. Never use colours that are next to each other on a colour wheel as they will clash.

Prepare different handouts

Many people give printed copies of slides as their handouts. This is next to useless as the slides rarely make sense without the accompanying spoken words. So, the best handouts are those which are a written version of your talk - simply write a summary article with plenty of subheadings and bullet points. That way your audience will be able to review what you said more easily. True it takes more time to do this, but it is considerably more effective. Top presenters never give handouts of their slides.

About The Author

Graham Jones B.Sc.(Hons) B.A. (Hons)(Psychol) is one of Britain’s leading public speakers and presentation educators. He is a member of the Professional Speakers Association and runs The Presentation Business (http://www.presentationbiz.co.uk)

info@presentationbiz.co.uk