Certain websites adopt white labels for facilitating a popular brand to provide a service

The name (white label products/services) has come from their packaging image. This packaging allows marketers to give their own trade dress to the products. The origin dates back to vinyl records. At that time, DJs used to take out the label from a known record, concealing the actual source of that record from other DJs. The removal of labels from DJ records popularizes the term white label record.

In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. There are companies that also own a sub-brand for their products, which represent the brands used solely by those companies. For example, Brand-D may sell the same DVD player model-D which brand-E sells as a model-D.

Some websites provides white label software to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. Several companies provide their store brand and supermarket private brand products to multiple supermarkets that change their labels. Moreover, some manufacturers produce inexpensive or low-cost generic brand labels but they put the name of product, like Cola.

Sometimes, large banks take the responsibility of running smaller banks’ credit-card operations. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This enables the smaller banks to run their own branded credit cards without investing in the infrastructure that would otherwise lead to high operating cost.

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