Special Speech

Standing out at a Career Faire can make a difference in your job hunt. Career Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Faire in early 2010, 10 companies as showing up, and a major job search company has 82 job faires scheduled for this year across the US.

How do you rise above the crowd at a Job Fair? The contention can be sizeable, but you can help yourself stick out from the herd with early homework. At AA-Careers, we have a straight-forward 6-step process to prepare. Plan to go? Here’s how to prepare:

First, investigate the companies that are going and pick your objectives. Use the World Wide Web to research the organizations that are there before you even decide to go. Go to their web sites and see if they have their job openings posted. Pick a tenable number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than 10 in a day, and three or four is a much more reasonable target. For each hiring organization, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the nomenclature match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘mini sales pitch’ for each potential organization/position combination. Write down a 60 second ‘thumbnail’ that you can repeat verbally depicting why you are a great candidate for that position. You’ll use this in your resume and when you meet people at the job booth.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job description. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a clearly tagged folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

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Affiliate marketing is very much like a consignment store. You push the assorted items goods and services on your website and for this, each lead gets you commission. There’s less work, fewer operating costs, it works 24/7, and it is easy to master.

First off, you need to determine what products or niche area you want to specialize in. A good way to go about this is, discover what solutions to a problem a unique customer profile is anticipating, and then what solutions will assist them. A simple way of doing this is to search for unique long tail keywords; there are less internet searches for these generally, yet greater proportion of these result in a sale. These important keywords can be discovered by using programs like Micro Niche Finder. The data compiled from this software or other applications or services compiles associated keywords in an extensive list which you may target in order to obtain a great placing in an internet search and bring in a great deal of traffic. Additional info is also accessible from the program, for example search frequency, the number of other sites using the particular keyword or phrase, even competitor information. Finally, Micro Niche Finder data can identify appropriate domains, subject matter for your internet site, and also identify suitable goods for you to sell.

Next you need to build a website; yet you still have some crucial tasks to complete. Getting the best placing on web based search engines demands the fine tuning of your site. Here Seo Elite information comes in. Your competitors’ web sites are analyzed by the application which then offers advice on improving search results.

With software like SEO Elite, data generated from the software tells you where to find links, the most profitable keywords, and even an extensive listing of article submission websites to refer to. In Brief, SEO Elite information is the same kind of information you would receive from a skilled SEO professional.

When you find your niche, have some advertising, and your site is ready to go, then it is time to further elevate your search results. Your profits will roll in regularly and question why you did not consider this earlier!

For most people, success comes from different sources. Some find it in leadership; others in business and entrepreneurship. Others find it in motivation and education. To achieve all levels of success is to be really fortunate. To have tried to do so is to have proven that one is more than what he is mainly doing. Naveen Jain and his wife Anu, through their company Intelius Inc, have constantly proven that it is possible to be more than what one is mainly doing.

Intelius is a background check service provider. It offers identity theft protection and neighborhood watch service. It also organizes public profiles and data that anyone can avail of, making the process of decision-making an easy and less tedious task.

Aside from the corporate affairs though, Naveen Jain has seen to it that his company’s philanthropy comes at par with their corporate service. The company has been known to support various charitable institutions because of their belief in certain advocacies most especially education and youth and family empowerment. Intelius has helped educational institutions like the Overlake Service League (where the Jains have become honorary chairs), Boys and Girls Club of Bellevue, Treehouse, College Success Foundation, Bellevue Schools Foundation and even Pratham, an institution based in India. Aside from these, Jain’s company has also supported organizations that provide shelter for those who need them like CRY (Child Rights and You), Youth Care, East Side Domestic Violence Program, and many more.

A culture of giving, which trickles down from its management all the way down to its employees, has been advocated since Naveen Jain started this company in 2003. Through Jain’s initiative, an employee giving program came into conception. The program helps Jain and Intelius encourage their employees to take time off and give to those who are underprivileged. Employees from the company have oftentimes volunteered for events held by chosen nonprofit institutions. It has been merited as one of the most philanthropic companies today. All of these were made possible by Naveen Jain and his advocacy for giving.

Bacardi Limited began operating as a wine merchant in February 1862, when Don Facundo Bacardi opened the first Bacardi in Santiago de Cuba. Today, Bacardi has evolved into the world’s leading family-owned spirits company. Now operating from its headquarters in Hamilton, Bermuda, Bacardi has become synonymous with quality through its products like Bacardi Cuba Libre, Bacardi 151, Bacardi Superior, and Bacardi Black.

Aside from ensuring its products’ quality, Bacardi also aims to become a leader in management responsibility. As a means of achieving this goal, the company came up with the Bacardi Environment, Health and Safety plan. Bacardi EHS is a program that ensures that the company’s operations comply with global practices and standards. This initiative began in March 2008 and this year, 2009, Bacardi Environment will make sure that all of the company’s manufacturing facilities follow global standards.

Led by a Steering Group, the Bacardi Environment, Health and Safety plan shares the company’s environmental progress with the public through a website that takes note of significant improvements the company has done. Specific attention is given to improvements in water usage and greenhouse gas emissions.

As part of its compliance with the Bacardi EHS campaign, the company has made sure that its distilleries in various parts of the world (Puerto Rico, Italy, Florida, Scotland among others) adopt renewable energy practices along with recycling and other environmentally-practices.

The rental rates in the UK have taken a vertical plunge. They have fallen by 44% since the start of 2007 and are predicted to end up going to 50% by the year-end. The bad economic conditions have forced many employers to fire a large chunk of their workforce and this has directly resulted in the crashing rates.

London’s financial district seems to have been abandoned by the builders as many projects have either been cancelled or halted due to lack of investments. ‘Cheesegrater’ and ‘Walkie Talkie’ are among the proposed offices to let London constructions that have been halted for now. While the ‘Cheesegrater’ was a Leadenhall skyscraper to be developed by British Land Company, the ‘Walkie Talkie’ was a proposed 36-story building at 20 Fenchuch Street.

Mike Sales said that the real estate rental rates were going down and would reach its bottom by the end of the year. He was speaking at the recent Reuters Global Real Estate Summit in London.

He also pointed out that none of the developers was keen on constructing anything new or even continuing with the old constructions, as they were not sure about the return on their investment in this global meltdown. Office space, he said, would be taken up but the process was likely to be very slow and it wasn’t going to speed up for the next several years.

Amidst the gloomy predictions, Mr. Sales also mentioned that Henderson was trying to arrange for funds to start a project in central London. He said that this project might help his company in the time to come when the recession ends. He, however, believes that it would take close to five years for the situation to get to where it was in 2007.

In all likelihood, the future of the entire financial industry is bleak, with firms suffering gigantic losses and showing slow recuperation following the global financial meltdown.

However, the New York-based Blackstone group, one of the world’s largest private equity firms, may defy the doomsday forecasts and come out of the crisis alive and kicking. In spite of sky-high losses reaching $1.33 billion in 2008, recent figures presented by Blackstone Chief Executive Officer Steve Schwarzman indicate that the firm is upbeat despite the crisis.

After volunteering a 99% salary cut, employing debt reduction and cost-cutting policies, layoffs, and management adjustments, Steve Schwarzman announced that the firm now has a “rock-solid balance sheet”, and profitable opportunities in hedge funds and financial advising for businesses on restructuring. He further explains that the company remains stable because of ’sticky assets’ - investors allow the firm to keep their money for longer periods until conditions are ripe for investing.

As a result, Blackstone Group’s fee-paying assets have grown to $91 billion, a 10% growth. With over $13 billion in cash reserves, Steve Schwarzman announces it is more than ready to exploit new market opportunities. Other source of revenues expected to flow will come from hedge funds Blackstone clients want the firm to invest on. As another sign of stability, the firm paid off a revolving loan and is currently operating on a zero net debt.

As President and CEO of Intelius, Naveen Jain leads his flock with an exhibition of determination and strength yet with compassion for others. Looking into the business sense, Intelius seeks to provide the security and intelligent information consumers need, providing them with a wide range of products from people search to identity theft protection. On the other hand, Naveen Jain recognizes that keeping the company’s core values in sight is more important than being financially successful. Remaining true to this paradigm, Intellius gives back to its community in the hope of meeting their needs especially in this time of economic turmoil. Since its inception in March 1996, Intelius has made it his responsibility to meet the demands of the community through collaborating with various local, national, and international organizations with projects focused on fostering education, family and youth issues, and health. The firm has helped several organizations advocating children and youth causes including Treehouse, Cry-Child Relief, Peps, Bellevue Boys and Girls Club, and Kindering Care. The company also supports organizations for the improvement of community programs, medical facilities, and research institutions such as Children’s Hospital, United Way, IAFF Fighters, and Overlake Service League. The same support extends to organizations benefitting arts and education such as the University Prep, and the Seattle Art Museum; and organizations that help the Indian and South Asian communities like the National Bureau of Asian Research, the Indian American Education Foundation, and ASHA. Moreover, the firm has collaborated with Hopelink in its End Summer Hunger Campaign and Reaching Out Luncheon. Hopelink is a nonprofit organization that seeks to help low-income individuals become self-sufficient. The company has also created a scholarship endowment program at the University of Washington, giving financial aid to undergraduate students in Business and Computer Science & Engineering. Naveen Jain hopes that his company’s philanthropic activities will set an example for other companies.

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