Special Speech

If you’re wondering whether it’s really possible for an “average joe” to make money with Google Adsense, then now is the time to finally get going and start your own internet business.

If you’ve read about making money online over the past month, you’ve almost certainly heard of John Reese. John is an internet marketing expert and has been running his own internet business since shortly after the internet was created.

In February 2005, John Reese decided to set up a test - to see if it was truly possible to make money with Google Adsense. The results are staggering - in less than a year, he has earnt the staggering sum of $526,744.35 in Adsense income!

John claims to have done this in less than 150 hours work! Mind you, he is the expert! But for that kind of money, wouldn’t you mind putting in a little hard work?!

That said, there are just two things that John seems to get excited about (if it was me it’d be about 526,744 things!):-

1. His first 93 cents - this proved that his idea was going to work, that making money with dozens of mini-sites was possible!
2. The fact that this is residual income - which means that he can continue building his other internet businesses and this money will keep on rolling in, whether he does any more work or not!

These sites are not about internet marketing, but about ordinary, everyday subjects where John has identified a Niche market exists.

If you are serious about making money, the internet offers a great opportunity to start a home based business.

It seems like now is the time to be starting your own online businesses, there are plenty of opportunities available for people with enthusiasm, determination and the will to succeed!

For further tips on making money with Google Adsense, visit Make money with Google Adsense

You can find out more about John’s monthly newsletter, at The Reese Report.

This article was submitted by Jennifer Carter, writer of Home Internet Businesses Blog

There are those among America’s managerial cadre who will
write off public relations because they’ve been getting little
more for their PR dollar than brochures, special events,
reporter chatter and press releases.

While they have a right to expect more - a LOT more, from
their PR investment, truth is, they ARE getting valuable
tactical devices which they can call upon from time to time to
move a message from here to there.

But it’s what they are NOT getting that causes unhappiness
with their business, non-profit, government agency or
association’s current public relations expenditure.

Like assembling the resources and action planning they need
to alter individual perception leading to changed behaviors
among their most important outside audiences. And doing
something to persuade those important folks to their way of
thinking, then moving them to take actions that allow their
department, group, division or subsidiary to succeed.

No wonder they decide to write off public relations!

What they need is the right public relations plan, one
dedicated to getting every member of the PR team working
towards the same external audience behaviors which insures
that the organization’s public relations effort stays sharply
focused.

Not just any plan, but one based on a solid approach to
public relations. One, perhaps, like this: people act on
their own perception of the facts before them, which
leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the
organization the most, the public relations mission is
usually complete.

That manager shouldn’t have to wait long for results to
appear, such as membership applications on the rise,
bounces in showroom visits; new proposals for strategic
alliances and joint ventures; customers making repeat
purchases; prospects starting to work with them; and
capital givers or specifying sources looking their way.

Heads up managers always get results with this approach
by finding out who among their key external audiences is
behaving in ways that help or hinder the achievement of
their objectives. Then, they list them according to how
severely their behaviors affect their organization.

Next they decide how most members of that key outside
audience perceive their organization. If resources to
cover professional survey counsel aren’t there, the man-
ager and his or her PR colleagues will have to monitor
those perceptions themselves. Of course the PR folks
should already be up to speed about assessing and gathering
perception and behavior data.

Once back in the field, they must meet with members of
that outside audience asking questions like “Are you
familiar with our services or products?” “Have you ever
had contact with anyone from our organization? Was it
a satisfactory experience?” And if you are that manager,
you must be sensitive to negative statements, especially
evasive or hesitant replies. Watch carefully for false
assumptions, untruths, misconceptions, inaccuracies and
potentially damaging rumors. When you find such, you
will need to take steps to correct them, as they inevitably
lead to negative behaviors.

Now it’s time to identify the specific perception to be
altered which then becomes your public relations goal.
You obviously want to correct those untruths, inaccuracies,
misconceptions or false assumptions.

Once you isolate your public relations goal, you
immediately need a strategy to show you how to get there.
The wrong strategy, of course, will taste like pickled beets
on your Braunschweiger sandwich. It’s just not right.

When you pick out one of three strategies (especially
constructed to create perception or opinion where there
may be none, or change or reinforce it,) you must insure
that the goal and its strategy match each other. You
wouldn’t want to select “change existing perception” when
current perception is just right suggesting a “reinforce” strategy.

Here you create a compelling message carefully constructed
to alter your key target audience’s perception, as specified
by your public relations goal.

Fortunately, you can always combine your corrective
message with another news announcement or presentation
which may give it more credibility by downplaying the
apparent need for such a correction.

It seems obvious that the content of your message must be
compelling and crystal clear about what perception needs
clarification or correction. Of course you must be truthful
and your position must be logically explained and believable
if it is to hold the attention of members of that target
audience, and actually move perception in your direction.

With our own PR jargon, you may notice folks in the PR
business alluding to the communications tactics necessary
to move your message to the attention of that key external
audience, as “beasts of burden” because they must carry
your persuasive new thoughts to the eyes and ears of those
important outside people.

Luckily, there is no shortage of communications tactics.
They include letters-to-the-editor, brochures, press releases
and speeches. Or, you might choose radio and newspaper
interviews, personal contacts, facility tours or customer
briefings. There are scores available and the only selection
requirement is that the communications tactics you choose
be on record as reaching people just like the members of
your key target audience.

The good news is that you can always move things along
by adding more communications tactics, AND by increasing
their frequencies.

Someone is bound to bring up progress reports which will
lead you to return to the field again remonitoring perceptions
among your target audience members to test the
effectiveness of your communications tactics. Using
questions similar to those used during your earlier
monitoring session, you’ll now be on ready alert for signs
that audience perceptions are beginning to move in your
general direction.

You will be well-served to keep your eye on the core of
this approach: persuade your most important outside
audiences with the greatest impacts on your organization
to your way of thinking. Then move them to take actions
that help your department, division or subsidiary prevail.

In this way, rather than measuring the narrow results
achieved by the tactical subsets of your public relations
program like special events, brochures, broadcast plugs
or press releases, you will have discovered the only true
measure of public relations: the results of your strategic
efforts to alter individual perception among your key
outside audiences leading to changed behaviors, helping
you achieve your managerial objectives.

Put another way, instead of writing off public relations,
managers are best advised to assemble the resources and
action planning they need to achieve changed behaviors
among their most important outside audiences. Then do
something to persuade those important folks to their way
of thinking, and move them to take actions that allow their
department, group, division or subsidiary to succeed.

end

Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.
Word count is 1245 including guidelines and resource box.
Robert A. Kelly © 2005.

Bob Kelly counsels and writes for business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has published over
200 articles on the subject which are listed at EzineArticles.com, click
ExpertAuthor, click Robert A. Kelly. He has been DPR, Pepsi-Cola
Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport
News Shipbuilding & Drydock Co.; director of communications, U.S.
Department of the Interior, and deputy assistant press secretary, The
White House. He holds a bachelor of science degree from Columbia
University, major in public relations.
mailto:bobkelly@TNI.net Visit:http://www.PRCommentary.com

One of the best things about the internet is how easy it is to
get information. For shoppers it is a godsend, you can find
almost anything online. There are buying guides for every
product.

Some are easier to find then others. Type your product into a
search engine and you will find many sites. A trick to find
better results is to type your query inside quotation marks.
“baby shampoo” will return pages with that exact phrase.

Remember people can write anything online so it may or may not
be true, so take buying guides with a grain of salt. There are
some fantastic consumer sites with great information. Take your
time and do some surfing, it is definitely the smart way to
shop.

Get exactly what you want the first time. Never before have you
been able to do so much comparing and studying up on anything.
You can find the best price and also read some reviews for a
better idea about your purchase right from home.

Here are 10 great Buying Guides to get you started:

Computer Stuff - http://reviews-zdnet.com.com/

Car Advice - http://www.edmunds.com/advice/

General - http://shopping.yahoo.com/

General - http://products.consumerguide.com/

Home Theater -
http://www.audioholics.com/showcase/systemguide/index.php

Digital Cameras -
http://www.hp.com/sbso/buyguides/pg_digital_cameras.html

Laptop Computer -
http://www.galttech.com/research/computer-reviews/laptop-buying-g
uide.php

Diamonds -
http://pages.ebay.com/buy/guides/diamonds-buying-guide/

Outdoor gear - http://gorp.away.com/gorp/gear/gear_gui.htm

Mom Tested Baby Buying Guide -
http://www.parenting.com/parenting/shopping/channel/0,19766,,00.h
tml

Kitchen clocks have been used throughout history as a means
of keeping accurate
time for meal preparation, baking, and simple as a charming
addition to the
busiest room in the house. Over time kitchen clocks evolved
from more than just
a necessary means to keep track of time and are now stylish
additions to
kitchens around the world. There have been literally
thousands of versions of the
kitchen clock, some featuring cartoon characters,
celebrities, and any number of
inventive, unique designs. As the times change, so do the
available patterns and
styles of kitchen clocks. You can purchase a basic kitchen
clock for very little
expense or you could opt for a more upscale, sophisticated
model depending on
your needs and your budget.

You can easily purchase a cheap kitchen clock from your
local discount or
grocery store, but why not take a little time and shop for
the perfect kitchen
clock that expresses your special personality and style? A
few minutes browsing
the available options will open a new world of kitchen
clocks that you probably
never realized existed. There are sleek, modern styles, you
will still find your
favorite cartoon characters and celebrities, but you will
also notice many
unique styles that make a statement about your kitchen and
your life.

Your purchase of a kitchen clock will be a great addition to
your kitchen and
will help to enhance that inviting, relaxing atmosphere that
you have worked so
hard to create. Make your kitchen the best-decorated room in
your home with a
new kitchen clock that expresses your family’s lifestyle.
You may also want to
consider shopping for a vintage kitchen clock from the
1940s, 1950s, and beyond.
You’ll find an outstanding selection and prices that will
fit any budget.

To learn more about Kitchen Clocks and view our large selection of Home and Outdoor Clocks, visit Clocks Online.

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Jim is best known in the internet marketing field. I first came across him through his ebook ‘Turn Words Into Traffic’ and the audio course ‘Affiliate Marketing Blueprint’, both of which are partly responsible for my site coming into existence!

I love Jim’s straight talking style and sense of humour, so when he announced that he was launching a program describing how he turned his life around from being bankrupt and living in a trailer to his present day success, I couldn’t wait to get hold of a copy.

I wasn’t disappointed! In his typical ‘pull no punchs’ style, he has analyzed exactly what he did and distilled it into a dynamic 5 step system anyone (even me!) could follow.

In Jim’s own words… “Remember, frustration is not your enemy… frustration is your best friend because frustration has the guts to tell you what’s not working in your life (like any honest friend should)!

I don’t mean to sound like an overly optimistic dork when I say ‘frustration is your friend’, but I believe much of the massive turnaround in my life can be directly traced to my change in attitude about things that frustrated me.”

If you prefer to hear from a 21st century success story in modern day language rather than read the classics, I highly recommend you check it out.

How may light bulbs went off in my head? 5/5

For Inspirational Quotes, Articles, Special Reports and e-courses by My Mentors and Heroes visit http://www.4-inspirational-quotes.com

As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client’s rants? At most times though, PR experts are becoming to sheepish to act on their own will, thus, to the extent, greatly affecting their work and overall performance as a professional. So essentially, what happens is that bossy clients spoon feed every PR’s action that oftentimes result to unsuccessful PR campaign and drastic reputation of the practitioner towards media people.

Sarcastic, yet at the same time sensibly humorous, Joan Stewart’s shares her thoughts on avoiding this kind of dilemma. She wishes (that) “every publicist or PR person would sign a prenuptual agreement with their client before signing the actual contract”. This contract would ultimately endow a PR pro all the authority over his work as a publicist. This includes a total control over “exact wording of pitches to the media, or the length and wording of press releases”, Stewart added.
If Stewart’s idea would only be valid in the professional world, many PR experts would really be known in their profession as an effective publicist. But sadly, no one can grant this wish and only PR experts themselves would have the ability to change their situation in the corporate arena.

PR Mistakes
Stewart narrated the common mistakes that PR make when they work with their clients:

• They write a short, compelling pitch that, later, the client waters down and orders them not to change. The pitch, instead of catching the media’s attention, simply massages the client’s ego. The PR person does as told, and looks foolish.

• They write a long, rambling press release that includes the obligatory B.S. quote from a client high in the release. The quote adds nothing, and makes the client sound pompous and self-promotional.

• They let the client badger them into turning down invitations to appear in top-tier media, after the publicist has worked tirelessly to secure the placement. Clients sometimes tell the publicist at the beginning of a publicity campaign that they want national publicity. Then for whatever reason, they suddenly get cold feet when a paper like USA Today or a program like “Dateline” calls. Rather than convince the client to get media-trained, the publicists cave in, then end up with a 100-pound resentment.

• They make pests out of themselves following up with the media after sending a routine press release. When I worked as an editor, I sometimes got calls from PR people who said: “I hate to bother you, but my boss is insisting I make this phone call. Can you tell me if you got our release and do you know when it will be printed?” If you make calls like that, you probably have no idea how ridiculous you sound. To make matters worse, the media person to whom you are speaking is making a mental note that you’re a real pain to deal with.

These mistakes should have been avoided in the first place, yet, most of them are afraid to speak against their client’s wishes. The reason behind, according to Stewart, is because “too many PR people are so thankful to get the work that they feel beholden to their clients. So they jump every time the clients snap their fingers.”

I have been inspired at this quote from a movie I watched when I was little, which says, “It’s still that little voice that may change the world”. I know that speaking up with your client is hard to do given the fear of losing your job at an instant. But once you have the principle of loving your job and becoming truly a professional, you’ll soon be able to talk to your clients about anything you are planning to do. It is just a matter of negotiating and clearing things with your client, such as the principle of mind your own business.

Stewart’s wish has given us an idea on how to initially start your own “prenuptual agreement” with clients. You have to clearly state that once you are in the job, you are fully in charge of everything concerning their publicity. This contract is not about who’s the boss, but more on building trust and respect between you and your clients. Make that happen. Your little voice, still, is the one that would change your treatment status among corporations.

http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon.